Public Relations is More Than Media Relations

It's exhilarating to land a great news story, whether it's in a national outlet, a local outlet, or a trade publication. Yet, it's overly simplistic - and far too common place - to equate Public Relations solely with Media Relations. While securing media coverage is one critical component of PR, successful communications requires a far more expansive scope. Two core questions that you should be asking at the outset of any communications effort are Who Do We Need to Talk With and How Do We Reach Them? Yes, targeted media relations is one way to connect with key audiences, but it is not the only way.

PR isn't just about getting headlines; it's about cultivating relationships and meeting audiences where they are. It involves listening intently and developing a wide range of proactive communication strategies tailored to stakeholders' needs. By understanding and addressing their concerns, smart PR builds positive perceptions, trust, and long-term relationships. Some of that can be done through traditional media channels. However, to truly engage with stakeholders and to effectively tell your story, you need to have a comprehensive communications approach. While it's important - and gratifying - to secure positive media coverage, a comprehensive communications approach is needed to truly engage stakeholders, drive engagement, and achieve your goals.

If you want to learn more about how strategic communications can support you and your organization, please email zach@goldbergcommunications.